ReferenceBeauty
Natural Cosmetics: How to Decode the Claim
We examine how “natural” is defined in cosmetics and how to distinguish real standards from marketing language.
Birnur Aral, PhD
birnur@bestoftheyearmedia.com·February 19, 2026·Updated March 26, 2026·5 min read
Photo: Carolyn Delacorte for Unsplash
